![]() Shape Language is a concept used in art and 3D animation to communicate meaning based on shapes we are familiar with. Ok enough talking, let’s dive in! Understanding shape language in character design This way, you’ll have more knowledge when outsourcing your character design projects to a character design studio. By knowing some basic universal rules about shaping psychology, you will be able to tell a bad character from a good one. In this article, we briefly talk about different character shapes and how each of them can be used to communicate different emotions. ![]() A lot of marketing agencies and animation studios utilize the power of shape language to design well-structured characters that are key to brand awareness and lead generation. ![]() Shape psychology is widely practiced in Disney and other famous animation studios, but the effect of shape is not confined to the movie industry. If you ever looked at a cartoon character and though they seemed confident but didn’t know why, you probably were not aware of the character’s shape language! ![]() In 1946, Solomon Asch wrote a paper on how shape language and the physical aspects of a character affect the emotional aspect of a character:īody shape has a tremendous impact on the overall impression of the character. ![]()
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